Video generation

PulseAd’s video creative is a gateway, not a single model. video-generator puts one interface in front of several third-party video providers so a brief doesn’t have to be rewritten per vendor.

The model: one interface, many providers

It routes a single request to whichever provider you choose — Sora, Runway, Kling, Google Veo, and Grok — and normalizes the result. Why a gateway:

• No per-provider rewrite — switch vendors without rebuilding the request.
• Cost tracking — spend is tracked across providers in one place, so you can compare what a clip costs on each.
• Bring your own keys — provider API keys are supplied and stored encrypted; the gateway calls on your behalf.

The thing to internalize: provider choice is a runtime decision, not a code change. The interesting differences between providers are cost, audio support, and clip length — that’s where the choice actually matters.

Provenance note

This tool originates from an open-source video gateway and was adopted into the PulseAd creative stack. Examples use placeholder briefs only (Brand A, Product A).