Planning agents

Planning is where you decide what to do next. The registry defined three planning agents from 2026-04-28 (consolidated from five), but as of 2026-07-01 (PR #261) it defines one: News & Market Intelligence. The other two — Biweekly Marketing Proposal and Product Discovery — were mock agents with no real backend; the removal commit states plainly that Planning’s only remaining live agent is News & Market Intelligence. The product still describes the family’s intent as: “prepare your next marketing plan, watch market signals, and spot product opportunities for the team and country you are viewing now” — today, News & Market Intelligence is the only agent that does any of that.

News & Market Intelligence is read-only — it produces a news briefing; it does not change an Amazon account.

Two agents removed 2026-07-01 — do not build on them

Biweekly Marketing Proposal and Product Discovery, previously documented here, were mock agents (no real backend, no working data path) and were hard-deleted — routes, panels, fixtures, and tests — in PR #261 on 2026-07-01. If you’re pointing an investor, partner, or new hire at this page from an older copy or an old screenshot, both agents are gone; do not describe them as live.

Keyword Optimizer moved out of Planning

A fourth planning agent, “Keyword Discovery,” briefly existed here from 2026-06-30. It was renamed Keyword Optimizer and moved under Campaign on 2026-07-01 (PR #259) — it’s a real, live agent, just not a Planning one.

News & Market Intelligence

The agent that collects and categorizes news into a periodic briefing.

What it does

Pulls brand, competitor, category, and regulatory news and organizes it into a briefing across six topic areas:

Topic	Covers
Category	Trends and shifts in your product category
Market	Broader marketplace movement
Competitors	Named competitor activity
Ads	Amazon Ads policy/program changes
Logistics	Tariffs, customs, fulfillment changes
Events	Prime Day and the sales/retail calendar

It runs per marketplace — US, JP, CA, UK, DE, AU, FR, AE — scoped to the team and country you’re viewing.

What it reads

Its source is Exa.ai neural search (brand / category / competitor / marketplace queries with LLM summaries in Korean and English), with a fallback news feed when no brand override is set. It does not read Snowflake or AMC — this is news and search only, separate from your performance data.

What it does not do

• It takes no action. No budgets, bids, campaigns, or keywords — read-only. The only writes are configuration (subscription cadence, marketplace, topic filters, competitor list, excluded keywords).
• It is not a performance report. For numbers, use Reporting; for market signals, use this.
• It is not always-on. It’s inactive by default — it runs only after you create a subscription (daily / weekly / monthly) or trigger a run manually.

How a run works, end to end

1. Subscribe or run. Create a subscription for the current scope, or trigger an on-demand run.
2. Gather. The service queries Exa.ai for brand/competitor/category/marketplace news for that scope.
3. Summarize & categorize. Results are summarized (ko/en) and sorted into the six topic areas.
4. Land as an issue. The briefing appears as a dated issue you can reopen, carry into chat, or share. A background poller refreshes due subscriptions on an interval.

Behind the scenes

Backed by the News Intelligence service in ai-api (/pulsy/planning/news-intelligence), with a cron poller that processes due subscriptions. It is not an LLM chat agent — it’s a search-and-summarize service. Planning questions asked in chat are instead handled by Action Chat’s query/insight sub-agents (see Agents overview).

What used to be here

Biweekly Marketing Proposal and Product Discovery were documented on this page through 2026-06. Both were mock agents in the registry — no real data path — and were removed entirely on 2026-07-01 (PR #261: routes, panels, fixtures, and tests deleted). If you need their old descriptions for historical context, see What’s deprecated; do not resurrect them here.