Planning agents
Planning is where you decide what to do next. The registry defines three planning agents (consolidated from five on 2026-04-28). The product describes the family as: “prepare your next marketing plan, watch market signals, and spot product opportunities for the team and country you are viewing now.”
All three are read-only — they produce briefs, proposals, and discovery reports; none change an Amazon account.
News & Market Intelligence
Section titled “News & Market Intelligence”The agent that collects and categorizes news into a periodic briefing.
What it does
Section titled “What it does”Pulls brand, competitor, category, and regulatory news and organizes it into a briefing across six topic areas:
| Topic | Covers |
|---|---|
| Category | Trends and shifts in your product category |
| Market | Broader marketplace movement |
| Competitors | Named competitor activity |
| Ads | Amazon Ads policy/program changes |
| Logistics | Tariffs, customs, fulfillment changes |
| Events | Prime Day and the sales/retail calendar |
It runs per marketplace — US, JP, CA, UK, DE, AU, FR, AE — scoped to the team and country you’re viewing.
What it reads
Section titled “What it reads”Its source is Exa.ai neural search (brand / category / competitor / marketplace queries with LLM summaries in Korean and English), with a fallback news feed when no brand override is set. It does not read Snowflake or AMC — this is news and search only, separate from your performance data.
What it does not do
Section titled “What it does not do”- It takes no action. No budgets, bids, campaigns, or keywords — read-only. The only writes are configuration (subscription cadence, marketplace, topic filters, competitor list, excluded keywords).
- It is not a performance report. For numbers, use Reporting; for market signals, use this.
- It is not always-on. It’s inactive by default — it runs only after you create a subscription (daily / weekly / monthly) or trigger a run manually.
How a run works, end to end
Section titled “How a run works, end to end”- Subscribe or run. Create a subscription for the current scope, or trigger an on-demand run.
- Gather. The service queries Exa.ai for brand/competitor/category/marketplace news for that scope.
- Summarize & categorize. Results are summarized (ko/en) and sorted into the six topic areas.
- Land as an issue. The briefing appears as a dated issue you can reopen, carry into chat, or share. A background poller refreshes due subscriptions on an interval.
Behind the scenes
Section titled “Behind the scenes”Backed by the News Intelligence service in ai-api
(/pulsy/planning/news-intelligence), with a cron poller that processes due
subscriptions. It is not an LLM chat agent — it’s a search-and-summarize
service. Planning questions asked in chat are instead handled by Action Chat’s
query/insight sub-agents (see Agents overview).
Biweekly Marketing Proposal
Section titled “Biweekly Marketing Proposal”A managed-tier agent: “Build a two-week marketing proposal from recent performance and market context.” It packages a biweekly marketing-operations proposal from PulseAd operational know-how plus account signals. Like Pulson Weekly Report, it’s published by Pulson ops rather than self-served. Read-only — it produces a proposal, not a change.
Product Discovery
Section titled “Product Discovery”“Find category, brand, ASIN, and keyword opportunities and open a focused result report.” You pick monitoring targets by category, brand, ASIN, and keyword, and it generates a request-based discovery report — the “spot product opportunities” part of the family. Read-only.